The Value Of Blogging
Posted by Pablo Mercado Thu, 06 Apr 2006 19:04:00 GMT
We at Handwire have been blogging for only a little while now. Our MeasureMap stats are pretty meager. I think that I personally count for half of the daily hits because I obsessively check the blog from work, home and wherever else I find a computer.
Our Feedburner stats are not that great either. There seems to be some mysterious NetNewsWire subscriber out there (if you are reading this, Hello! Thanks for subscribing!) that has saved us from having a total goose-egg on the subscribers page.
But despite having almost nil readership, and despite not getting any sweet marketing hype (yet!) I am prepared to declare that this blog is an overwhelming success. Why? Well, because it has fostered a six billion percent increase in thoughtful online and offline discussion here at the office.
Before we started this blog I thought that we all did a pretty good idea of sharing ideas and hashing out things and discussing topics; but it turns out that our previous level of communication was just a drop in the bucket. Once the blog started going messages began to fly around the office as discussions and opinions blossomed and bloomed like mushrooms after a rainstorm. It really has been fantastic.
So we may eventually get some readers, some more exposure, and some sweet marketing hype out of the blog. That is certainly one of its intended purposes. If this does happen that would be great—but as far as I am concerned, it would just be icing on the cake.
That netnewswire subscriber is me. After our lunch I figured it wouldn’t be a bad idea to add company blogs to my feeds. Ya know, to keep in the loop a little better ;-)
Since Pablo posted this, we’ve tripled our NetNewsWire subscribers—we have three now. Another friend of ours counts himself as one, so that only leaves one unknown NetNewsWire reader.
Someday soon, I hope it isn’t so easy for us to identify every subscriber to our blog.