Free water

Posted by Michael Lovitt Fri, 21 Apr 2006 19:33:00 GMT

Stairs at the South First Street bridge

I started running a few weeks ago on the Town Lake trail, which is a few blocks from our office, and was blown away when I learned that RunTex, a local runner’s store, provides free water all day long at two locations on the trail. At each water station, there are half a dozen big coolers filled with ice cold water, and paper cups, every day, all free for anyone.

Free water every day! RunTex is basically a shoe store, but they know who their customers are – runners – and what they do, which is run, and identified a problem that they all had, which is that it’s a pain to find water when you’re running, and then stepped in and solved that problem.

Every time I stop on the trail to get water, the experience implants positive thoughts about RunTex into my brain.

It certainly seems like one way to make your users really happy is to find all the things that suck in their daily lives, then pick the one place where you can help them the most, and then help them.

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Comments

  1. pablo said about 3 hours later:

    I also think that is interesting that they do not have “RunTex” stickers and such plastered all over the water coolers and tables.

    Was a decision made not to bombard the runners with marketing paraphenelia? If so, it is a great decision! I mean, everyone knows that the coolers are provided by RunTex,i.e the message is broadcast and received, plus everyone is spared the marketing barrage, thereby making the message “RunTex cares and supports runners in Austin” feel even more sincere…

  2. Paul said 11 days later:

    I <3 that water.

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