SB Nation Redesign

Posted by Pablo Mercado Mon, 11 Jun 2007 17:53:00 GMT

A couple of months ago Handwire was engaged by SportsBlogs Nation to develop a next generation sports-centric social media platform. Because SB Nation has been alive and growing for years and because it already encompasses more than 100 fan-driven communities with hundreds of thousands of visitors each month we are incredibly excited and a little bit daunted by the challenge. But, as the saying goes, even a journey of a 1000 miles begins with a single step; and with the relaunch of the SB Nation portal site last friday night we are proud and happy to say that we have taken that first step.

These before and after screenshots speak for themselves:

What a difference some thoughtful design makes!

But the redesign is more than just skin deep. Our goal was not only to impress visitors with the breadth and depth of the SB Nation network, but also to guide visitors towards what makes SB Nation the premier sports blog network, the great writing! To that end we built out some back-end workflow that enable SB Nation editors to highlight the great content that our bloggers and community members create. Check out the featured posts for a great selection of fan created sports writing.

Tags  | no comments | no trackbacks