Saturation or Sense?
Posted by Kristina B Thu, 16 Mar 2006 15:47:00 GMT
I just read a good summary of the general message at SXSW Interactive (which echoed my own summary):
If there was one overarching message at this year’s conference, I think it was this: Businesses or services have customers, clients and/or users. And those are people. Human beings. The way of speaking to and otherwise communicating with those people is changing. The press release is boring. People would much rather read a blog. Corporate-speak is a thing of the past. There are ways to stay professional and better engage customers. Because no one is passionate or really excited about a company that they don’t relate to. The key is passionate users. With so many options for consuming services, it is key to incite passion in customers, clients and users. They should be proud to “buy your t-shirt”—believe in your culture, message and persona. It is the experience that sells. It is the experience that differentiates.
It’s that last sentence along with a question that we heard during the Fried / Coudal keynote that’s got me thinking.
Read more...